This step-by-step checklist outlines how to make the relationship between your company and Albacross GDPR compliant. It also includes guidance on how to update your privacy and cookie policies when using Albacross.
There are three steps you need to complete when you use Albacross.
What you need to do:
To use our Intent Data, you need to install the Albacross Tracking Script on your website. This allows us to process information about your website visitors which we share with you on our platform.
This activity entails the collection and processing of personal data. When we refer to ‘personal data' we mean all information that is directly or indirectly referable to a natural living person such as name, email address, IP address, or location data.
Three simple steps to achieve compliance:
obtain the valid consent of your visitors to set cookies in their devices and read them;
inform the visitors about the cookies that your website is using;
inform the visitor about our (Albacross) use of information from the cookies set in their devices to improve the Intent Data.
How to do it:
A – Cookie and Personal Data consent
To set cookies in visitors’ devices, their consent is required. This can be obtained by using e.g. “I accept”-buttons placed in a cookie banner, in connection with shortly informing the visitor that cookies will be used (this information is to be provided in addition to the lengthier information described below).
B – Information about the cookie consent and information regarding our processing of personal data
C – Informing your visitor:
The requirements set out in applicable data protection legislation (the GDPR) states that the visitor shall be provided information regarding our (Albacross) processing of personal data relating to the visitor.
(As a guide, it could go into the same section as where you state use of your Google Analytics script or other tracking tools)
COPY AND PASTE BELOW TEXT
Information about Albacross’ processing of your personal data
We inform you regarding the processing of personal data on behalf of Albacross Nordic AB (“Albacross”).
Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a platform offering visitor identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.
The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Intent” service), by adding data to their database about companies. The Albacross database will in addition to “Intent Data” be used for targeted advertising purposes towards companies and for this purpose data will be transferred to third-party data service providers. For the purpose of clarity, targeted advertising regards companies, not towards individuals.
The data that is collected and used by Albacross to achieve this purpose is information about the IP address from which you visited our website and technical information that enables Albacross to tell apart different visitors from the same IP address. Albacross stores the domain from form input in order to correlate the IP address with your employer.
COPY AND PASTE ABOVE TEXT
TYPE OF COOKIE
PURPOSE AND DATA THAT IS STORED
Identify user session
Please note the above is not legal advice and the information you state in your cookie and privacy policies may require amendments depending on your specific situation and/or the legislation in the markets you operate in. Checking local laws is recommended.
If you have any further questions on GDPR compliance, please get in touch.