When you are using Albacross’ pixel on your website, we collect information regarding the visitors of your website to provide you with our services. To create the best experience for our customers, we help you becoming compliant in regards of the service we offer.

Below is guidance on how to ensure that the relationship between you and Albacross is compliant with the GDPR. Basically, you need to copy-paste the text in the end of this document into your cookie policy.

Please note that the below is not legal advice and that you need ensure that your use of cookies is done in a compliant way, according to your specific situation.

When you use the Lead Generation service, you must: 

  1. obtain the valid consent of your visitors to set cookies in their devices and read them;
  2. inform the visitors about the cookies that your website is using; 
  3. inform the visitor about our (Albacross) use of information from the cookies set in their devices to improve the Web Tracking service.

How to do it:

A – Cookie and Personal Data consent

To set cookies in visitor’s devices, their consent is required. This can be obtained by using e.g. “I accept”-buttons placed in a cookie banner, in connection with shortly informing the visitor that cookies will be used (this information is to be provided in addition to the lengthier information described below).

B – information about the cookie consent and information regarding our processing of personal data

A visitor’s consent to the use of cookies must be informed. Therefore, you must provide the visitors with a cookie policy in accordance with applicable laws.

One part of the cookie policy is to provide information about the cookies that are set by your website, along with information about what they do and how long they are stored in the visitor’s device. Please note that national legislation and best practice may differ on how extensive this information must be.

In order to help you with providing information to your visitors about cookies from Albacross, information about the cookies that are set when our pixel is called is provided below at the end of this document, for you to insert in your cookie policy. 

C – Informing your visitor:

The requirements set out in applicable data protection legislation (the GDPR) states that the visitor shall be provided information regarding our (Albacross) processing of personal data relating to the visitor. 

Therefore, you need to inform visitors on your website that Albacross will process personal data about them. You can do this by displaying the following text in close connection with your privacy policy, or by otherwise providing clear information in a suitable way that the use of your website will entail processing of personal data by Albacross.

Copy paste the following information into an appropriate section of your website/privacy policy:


Information about Albacross’ processing of your personal data  

We inform you regarding the processing of personal data on the behalf of Albacross Nordic AB (“Albacross”).

Information collected from cookies set in your device that qualify as personal data will be processed by Albacross, a company offering lead identification and ad targeting services with offices in Stockholm and Krakow. Please see below for full contact details.

The purpose for the processing of the personal data is that it enables Albacross to improve a service rendered to us and our website (e.g “Lead Generation” service), by adding data to their database about companies. The Albacross database will in addition to “Lead Generation” be used for targeted advertising purposes towards companies and for this purpose data will be transferred to third party data service providers. For the purpose of clarity, targeted advertising regards companies, not towards individuals. 

The data that is collected and used by Albacross to achieve this purpose is information about the IP-address from which you visited our website, and technical information that enables Albacross to tell apart different visitors from the same IP-address. Albacross stores the domain from form input  in order to correlate the IP-address with your employer.

For the full information about our processing of personal data, please see Albacross’ Privacy Policy

Albacross Nordic AB
Companyreg. no 556942-7338
Kungsgatan 26
111 35 Stockholm, Sweden
www.albacross.com - contact@albacross.com 


Information about cookies to be inserted in your cookie policy/cookie table (can also be copy-pasted):

persistent cookie  
persistent cookie 


client domain
client domain 

Identify user
Identify user session

 1 year
 1 year

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