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Buyer Personas

Tell Albacross which people to find at the companies visiting your website.

Written by Mateusz Trzopek

A buyer persona describes the people you want to reach at a company: their job titles, seniority and country. When a connector or Auto-Engage sends contacts for a company, it only sends people who match the persona you picked.

For example, a persona with the seniority Head and the function Marketing finds people like "Head of Marketing" and "Head of Growth Marketing", and skips everyone else.

Where to find buyer personas

Click Buyer Personas in the main menu. The page lists every persona in your workspace with its keywords, newest first, 10 per page. Use the search box to find one by name.

If you created a persona on the Who are you selling to? step when you signed up, it's already on this page.

If Buyer Personas is greyed out, your role doesn't have access to it. Ask an admin in your workspace to change your role.

Create a persona with AI

Albacross can read your website and suggest a persona that fits what you sell.

  1. On the Buyer Personas page, click AI generator.

  2. Enter your website or a single page, for example a product page, and click Run AI Analysis.

  3. The persona form opens with the suggestion filled in. Change anything that doesn't fit, then follow steps 2 to 5 in the next section. If you have the Keywords-only form, check the keywords and click Save.

If the analysis says No results found, try another page or create the persona yourself.

You can also start this from Generate your Buyer Personas in the Get started list on the Home page.

Create a persona yourself

  1. On the Buyer Personas page, click New persona.

  2. Fill in the form:

    • Name: required, and different from your other personas. It starts as "Buyer Persona #1", "#2" and so on.

    • Job Seniority: pick any of Owner, Partner, C-level, VP, Director, Head, Manager and Entry. Leave it empty to include every level.

    • Job Functions and Roles: required. Departments or titles, for example Sales, Marketing or CEO. Press Enter, Tab or a comma after each one. You can also paste a comma-separated list.

    • Excluded Job Functions and Roles: optional. Titles you never want, for example Intern or Assistant.

    • Countries: optional. Only find people in these countries. Leave it empty to use the connector's country setting.

    • Language adoption: optional. Pick a language and Albacross adds translated versions of your keywords, so it also finds people whose titles are in that language, for example "Vertriebsleiter" next to "Head of Sales".

  3. Click Generate. Albacross suggests more keywords for your fields and fills in Additional Roles / Titles with matching job titles. Nothing is saved yet.

  4. On Refine Your Buyer Persona, remove any suggested keyword you don't want and add any that are missing. Suggested keywords are highlighted. Every field here is free text, including Job Seniority.

  5. Click Save.

A persona needs at least one job function or one additional role or title. Without either, you'll see "Please define Job Functions or Additional Roles/Titles."

If you only see a Keywords field

Some workspaces have a simpler form with just a Name and Keywords, and no Generate step. Add the words that appear in the job titles you want and click Save. A keyword matches any title that contains it, so "Executive" finds "Chief Executive Officer", "Sales Executive" and "Marketing Executive".

How Albacross matches people

With the full persona form, a person matches when their job title has:

  • one of your seniority levels and one of your job functions or roles, or

  • one of your additional roles or titles,

and none of your excluded keywords. If you set countries, the person also has to be in one of them.

So use Job Seniority with Job Functions for broad groups like "Directors in Sales", and Additional Roles / Titles for exact titles that should always match, like "CEO" or "Founder".

The countries in a persona replace the countries set in the connector. If the persona has no countries, the connector's country setting is used.

Use a persona in a connector

  1. Go to Connectors and open the connector, or create a new one.

  2. In Contact settings, choose Select Buyer Persona.

  3. Pick the persona in the Buyer persona dropdown and save the connector.

From then on, the connector sends people who match the persona for each company it exports. Changes you make to the persona apply to the next companies it sends.

Auto-Engage connections always use a buyer persona: you pick one per campaign slot. See Automatically adding prospects to Outreach Campaigns.

Use a persona to find prospects in Auto-Engage

In Auto-Engage, open Prospector. Under Personal Information, choose Use Buyer Persona and pick a persona instead of entering job titles by hand. If you have no personas yet, the field links to the Buyer Personas page.

Edit or delete a persona

On the Buyer Personas page, use the pencil icon on a persona to edit it. With the full form, editing opens the refine screen straight away, without the Generate step or Language adoption. To get new AI suggestions or translations, create a new persona.

Use the bin icon to delete a persona. Deleting can't be undone.

You can't delete a persona while a connector uses it. Switch the connector to another persona first. Do the same for any Auto-Engage connection that uses it, otherwise that connection stops adding contacts.

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