What is Account Based Marketing?
Marcus Svensson avatar
Written by Marcus Svensson
Updated over a week ago

Account-based marketing is a B2B strategy that concentrates on targeting a defined set of accounts with your advertisement which enables you to use specific and customised messages. We identify companies on the web and only buy views when they are relevant to you. This avoids the large cost of traditional marketing methods. You will only pay for your advertisement when it is viewed by your target audience.

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